11 January 2017, The Conversation, Getting a scientific message across means taking human nature into account. We humans have collectively accumulated a lot of science knowledge. We’ve developed vaccines that can eradicate some of the most devastating diseases. We’ve engineered bridges and cities and the internet. We’ve created massive metal vehicles that rise tens of thousands of feet and then safely set down on the other side of the globe. And this is just the tip of the iceberg (which, by the way, we’ve discovered is melting). While this shared knowledge is impressive, it’s not distributed evenly. Not even close. There are too many important issues that science has reached a consensus on that the public has not. Scientists and the media need to communicate more science and communicate it better. Good communication ensures that scientific progress benefits society, bolsters democracy, weakens the potency of fake news and misinformation and fulfills researchers’ responsibility to engage with the public. Such beliefs have motivated training programs, workshops and a research agenda from the National Academies of Science, Engineering, and Medicine on learning more about science communication. A resounding question remains for science communicators: What can we do better? A common intuition is that the main goal of science communication is to present facts; once people encounter those facts, they will think and behave accordingly. The National Academies’ recent report refers to this as the “deficit model.” But in reality, just knowing facts doesn’t necessarily guarantee that one’s opinions and behaviors will be consistent with them. For example, many people “know” that recycling is beneficial but still throw plastic bottles in the trash. Read More here
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4 January 2017, The Conversation, How and why we are moving beyond GDP as a measure of human progress. How we track our economy influences everything from government spending and taxes to home lending and business investment. In our series The Way We Measure, we’re taking a close look at economic indicators to better understand what’s going on. Ever since 1944, Gross Domestic Product (GDP) has been a primary measure of economic growth. It’s in the news regularly and, even though few can define what it means, there is general acceptance that when GDP is growing, things are good. There are problems with this simplistic formulation. GDP measures production only. It does not capture collapsing fish stocks, increasing obesity and diabetes, or new types of synthetic drugs. When people choose to work part-time to have a better work-life balance, GDP actually goes down. This narrow focus distorts our perception of progress. It guides our representatives to focus only on certain things – what is measured – and allows them to ignore what isn’t quantified and regularly reported. But a new set of measures is slowly being established, which aims to capture a wider range of human experiences and reset our idea of “success”. Called the UN Sustainable Development Goals (SDGs), these aim to include all the main pillars of a progressive society, from physical safety through to economic opportunity and good health. SDGs will force action by highlighting what is currently covered up by the narrow measures of how our economy and society are faring. A new way of framing progress The SDGs arose out of the expiration of the Millennium Development Goals in 2015 (which focused primarily on poverty reduction). Out of a growing awareness of the ecological limits of the planet, and a desire to ensure that progress is fair and accessible to all people, attempts were made at creating a comprehensive set of national goals for all nations. Read More here
3 January Jeremy Leggett Blog, State of The Transition: As fossil fuel diehards take over The White House, the evidence of a fast-moving global energy transition has never been clearer. As captains of the fossil fuel industries and their lobbyists prepare to take over the White House – appointed by a President elected by a minority, claiming to represent the people on an anti-elite ticket yet possessing by far the highest cumulative wealth of any cabinet ever – they will face evidence breaking out all around them of a fast-moving global energy transition threatening to strand the fossil fuels they seek to boost. “World energy hits a turning point”, a Bloomberg headline read on 16th December. “Solar power, for the first time, is becoming the cheapest form of new electricity,” the article marvelled. Analysis of the average cost of new wind and solar in 58 emerging-market economies – including China, India, and Brazil – showed solar at $1.65 million per megawatt and wind at $1.66. Google leads the giant corporations eagerly going with this flow. The largest corporate buyer of renewable energy announced on 6th December that it expects to hit its target of 100% renewable power in, wait for it, 2017. Google is a huge consumer of power, and going solar means deep emissions cuts, especially when solar infrastructure is hooked up with all the digital efficiency-enhancement fandangoes that Silicon Valley giants are zeroing in on in the fast emerging era of artificial intelligence in an internet of things. Read More here
3 January 2017, The Conversation, Why don’t people get it? Seven ways that communicating risk can fail. Many public conversations we have about science-related issues involve communicating risks: describing them, comparing them and trying to inspire action to avoid or mitigate them. Just think about the ongoing stream of news and commentary on health, alternative energy, food security and climate change. Good risk communication points out where we are doing hazardous things. It helps us better navigate crises. It also allows us to pre-empt and avoid danger and destruction. But poor risk communication does the opposite. It creates confusion, helplessness and, worst of all, pushes us to actively work against each other even when it’s against our best interests to do so. So what’s happening when risk communications go wrong? People are just irrational and illogical If you’re science-informed – or at least science-positive – you might confuse being rational with using objective, science-based evidence. To think rationally is to base your thinking in reason or logic. But a conclusion that’s logical doesn’t have to be true. You can link flawed, false or unsubstantiated premises to come up with a logical-but-scientifically-unsubstantiated answer. Read More here