11 January 2017, The Conversation, Getting a scientific message across means taking human nature into account. We humans have collectively accumulated a lot of science knowledge. We’ve developed vaccines that can eradicate some of the most devastating diseases. We’ve engineered bridges and cities and the internet. We’ve created massive metal vehicles that rise tens of thousands of feet and then safely set down on the other side of the globe. And this is just the tip of the iceberg (which, by the way, we’ve discovered is melting). While this shared knowledge is impressive, it’s not distributed evenly. Not even close. There are too many important issues that science has reached a consensus on that the public has not. Scientists and the media need to communicate more science and communicate it better. Good communication ensures that scientific progress benefits society, bolsters democracy, weakens the potency of fake news and misinformation and fulfills researchers’ responsibility to engage with the public. Such beliefs have motivated training programs, workshops and a research agenda from the National Academies of Science, Engineering, and Medicine on learning more about science communication. A resounding question remains for science communicators: What can we do better? A common intuition is that the main goal of science communication is to present facts; once people encounter those facts, they will think and behave accordingly. The National Academies’ recent report refers to this as the “deficit model.” But in reality, just knowing facts doesn’t necessarily guarantee that one’s opinions and behaviors will be consistent with them. For example, many people “know” that recycling is beneficial but still throw plastic bottles in the trash. Read More here
31 January 2017, Climate News Network, Video demand drives up global CO2 emissions. Sitting back and watching your favourite streamed TV series may seem harmless enough – but video demand is leaving a hefty carbon footprint. LONDON, 31 January, 2017 – The internet is fast becoming a major source of global carbon emissions – and the main cause is video demand, the increasing popularity of “real time” streamed video content. Video streaming to internet-enabled TVs, game consoles and mobile devices already accounts for more than 60% of all data traffic – and the latest forecasts suggest this will rise to more than 80% by 2020. Increasingly, viewers across the world are watching films and TV series in real time through subscriptions to Netflix or Amazon, while social media platforms such as Facebook and Twitter are offering more and more streamed video content for free. This is driving a dizzying increase in the amount of information that needs to be stored and transmitted by power-hungry data centres. Up until 2003 the world had accumulated a total of five exabytes – five billion gigabytes – of stored digital content. By 2015 that amount was being consumed every two days, as annual consumption reached 870 exabytes. As more video is streamed and more of the world’s population goes online, annual data traffic is forecast to reach 2,300 exabytes by 2019. Read More here